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When Time magazine named me a new Green Pioneer in 2009, I had just launched my first online eco friendly general store in Los Angeles, and an online quarterly Almanac Newsletter about everything positive going on in the environment. I also authored the book LOLA Lots of Love Always, about how to live a sustainable lifestyle and make healthy choices that are good for you and the planet. Although targeted to young women, it ended up appealing to all age groups.

As my life and work evolved over the years, my dream was increasingly about living a simpler lifestyle closer to nature, hence my move to the Hudson Valley in Upstate New York, where I could still continue my work, have a much larger garden, woods to wander in and be the best steward I can be of the land I now call home.

Now, I have a new store: Priscilla-Woolworth-Store-Studio, which continues to reflect my lifestyle: acquiring things that are useful, made to last, and don’t harm the planet, which includes pieces I have made that either support wildlife or enhance your quality of life.

My new garden is a climate resilient, carbon neutral, zero waste, pollinator friendly organic farm, called River’s Edge Farm, where I grow enough food and medicine for my family, as well as share a portion with my community.

In January 2022, I launched a new bi-monthly “Newsletter,” in which I share information that I want to know about, whether it’s healthy choices about everyday products, hopeful news about the environment and the people and communities that are working hard to adapt to or minimize the effects of climate change.

I recently opened an on-site tiny shop called The Rabbit Hole, where I offer the experience of walking into a cabinet of natural curiosities, where items are for sale, many that I have grown, found or made here in the Hudson Valley, as well as an eye-opening education in ways to be a conscientious consumer.

The journey continues.